DOMino’s Chatbot - DOM

 As leaders in innovation, Domino’s wanted to make ordering a pizza even easier by letting people use Facebook Messenger (it was 2017 ok!). A long with a team at We Are Social I worked on tone of voice and scripting for the resultant creation - DOM. A wise-crackin’ chatbot, this was a fun project and gathered 55 pieces of coverage across national and trade press including: Wired, The Mirror, Comedy Central and The Drum

Awarded:

2017 - The Drum, Social Buzz Award - Best Use of a Chatbot

2017 - Campaign Annual - Top Digital Innovation of the year